Media and Strategic Communications
  • The Stand-up! The project was a national radio messaging campaign designed by Reywat and its partners to prevent violence against women in Afghanistan. The campaign focused on challenging harmful gender norms and promoting women’s rights through widely broadcasted messages. The project had a significant impact on public attitudes towards gender-based violence. The increased reporting of domestic violence cases indicated a growing awareness and rejection of such violence, as well as greater trust in legal and support systems. The campaign also spurred community initiatives aimed at supporting survivors and preventing future violence, contributing to a broader movement for gender equality in Afghanistan.

  • The Search project was a national broadcast initiative that Reywat and its partners implemented. It focused on preventing violence against women through targeted radio messaging. The project aimed to complement other gender-focused initiatives by reaching different demographics and reinforcing the message that violence against women is unacceptable. The project succeeded in engaging men in discussions about gender equality and challenging traditional norms that perpetuate violence. This contributed to a more supportive environment for women’s rights and a broader cultural shift towards respecting and protecting women in Afghan society.

  • The Preventing Sexual Harassment of Female Soldiers and Police project is a multimedia campaign aimed at creating safer working environments for women in Afghanistan’s security sector. Led by Reywat and its partners, the project uses various media platforms to raise awareness and promote a culture of respect and equality. The campaign has significantly impacted the security sector by increasing the reporting of harassment cases and strengthening policies to protect female soldiers and police officers. This has led to a more inclusive and effective security sector where women can contribute to national defence without fear of harassment or discrimination.

  • The Media and Communication project empowered Afghan women politicians by providing them with the skills to engage effectively with the media and the public. Reywat and its partners implemented the project to increase women’s visibility and influence in Afghan politics. The project has led to the emergence of more confident and articulate female leaders who are better equipped to advocate for women’s rights and gender equality. This has resulted in greater representation of women’s issues in political discourse and policymaking, contributing to a more inclusive political environment in Afghanistan.

  • The Right-based Messaging Project, led by Reywat and its partners, focuses on media messaging across many Afghan provinces to change societal attitudes towards women’s rights. The project promoted positive narratives and challenged harmful stereotypes through various media outlets. The project has contributed to a gradual shift in public opinion, with increasing support for women’s rights and gender equality. The project’s impact is seen in the growing acceptance of women’s participation in public life and the diminishing influence of traditional norms that restrict women’s rights.

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